![]() Mixing theme parks and the metaverse offers a new twist to the story as Chinese companies and tourism bureaus renew their efforts to create a domestic rival for Disney. We seriously want to do this,” the head of the park’s R&D team assured the Global Times. “We are not just going after a hype concept. In November they unveiled the Zhangjiajie Metaverse Research and Development Centre, with aspirations to build a metaverse-based theme park. Officials there are still fascinated with avatar-ish reality. ![]() Local officials rebuffed criticism that they were fawning over Hollywood fare and insisted the rebrand could promote one of China’s greatest natural wonders and lure foreign tourists. In 2010 the authorities at the national park renamed the popular spot ‘Hallelujah Mountain’ because it was said to have inspired the flying islands in James Cameron’s Avatar. Universal Studios Beijing theme park opened to much fanfare in Septemberįor decades South Sky Column, a 1,080-metre sandstone pillar, has been a must-see for visitors to Zhangjiajie in Hunan province.
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